IFX provides fully-integrated online franchise management solutions. We’re proud to have been responsible for developing applications for over 300 franchise brands encompassing 30,000 franchisees in 23 countries. Over 30 years of experience have led us to be the leading Strategic Advisory Firm & Technology Service Provider in franchising.

Dan Martin Speaking

Dan Martin, CFE

Dan began his career in franchising in 1983 when he began working for a Franchise Management & Structuring Firm in San Diego, California. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 300+ franchisor client base servicing 30,000+ franchisees in 23 countries. 
As a true entrepreneur, Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base. While continuing his franchise management practice advising franchisors on how to maximize their operations, Dan took on the role of franchisee and invested in a national fast food franchise, ultimately graduating from two restaurants to managing 14 restaurants as an exclusive Area Developer in the Southern California market.

Combined with his franchise management and structuring experience, Dan’s experience as both franchisee and franchisor turned out to be absolutely invaluable. A potent combination that ultimately led to the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise organization.

Dan’s experience includes serving two years on the International Franchise Association’s Board of Directors, one year on the IFA’s Executive Committee and another year as Chairman of the IFA’s Supplier Forum Advisory Board. 
As a Certified Franchise Executive (CFE), Dan has extensive knowledge of franchising and is well aware of strategies that virtually any franchise company can use to maximize operations and growth.

“Value” is everything to Dan. He is constantly working on strategies and innovative technology that are both practical and applicable to both franchise organizations and franchise suppliers.

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Upcoming Events

IFX Franchise Supplier Summit

March 23, 2018 - March 24, 2018

The prime directive of IFX's Franchise Supplier Summit is to provide suppliers with a series of no-cost and low-cost actionable strategies designed to increase exposure, connections and revenues in the franchise industry.

Reserve your spot today: http://www.ifxsuppliersummit.com


IFX Franchise Executive Conference

December 7, 2017 - December 8, 2017

Finally, a business growth Summit with ACTIONABLE strategies designed to address real-world concerns for virtually any potential, new or established franchise organization. Unlike conferences which may leave you wondering how to act on the information you've gained, many of the tips and techniques learned during these two fully-loaded days are ready to implement as soon as you walk out the door. With a unique and interactive format, you not only have an opportunity to learn from the expert speakers on stage, but even from the attendees in the back row.

Learn more now: https://ifxconference.com


Inquire about bringing Dan to speak to franchise executives and suppliers at your next event. Contact us today.